4 skills every PR pro should master for continued career growth

The public relations industry is always evolving.

So, PR pros have to remain on their toes to adapt to new techniques and business trends, refresh their skills and gain a competitive edge over other industry professionals. Central to the success of a PR pro is the ability to learn.

They must keep themselves informed about new and emerging technologies and techniques in order to provide clients with the very best counsel and service possible. Here are four learning skills PR pros need to be successful in the industry today.

1. Translating complex topics

As a PR professional, it’s routine to become a subject matter expert in a matter of hours. You’re often tasked with reducing the complexities of enormous operations with lots of moving parts into an email or even a subject line that a reporter might be inclined to click on. While your timeframe may be a tad more flexible, it can often be challenging to ensure the optimal outcome for your client.

Be it hosted PBX solutions, geospatial intelligence or cloud-based ERP solutions, it is essential for communications professionals to have the ability to research, understand, translate and communicate complex technology and solutions into clear messaging for the non-technical business user.

2. Asking the right questions