What was a fad became a trend, and that trend became a necessity. We already know social media will be used in unheard-of ways for brand building. New technology gives birth to infant practices, and early data shows that recently several of these local fads have grown to be trends. Here are 4 trends content marketers should incorporate now:
1. Live-streaming video
In his book, “X,” Brian Solis discusses brand marketing in the context of user experience. He sees live-streaming video as a natural, mandatory marketing strategy for companies who want stronger engagement with their markets. If you’ve not explored Periscope, do so. Recently bought by Twitter, it has already become a popular marketing tool. Facebook launched its own live-streaming tool as well.
Marketers can live-stream company events and customers using their products in real time, and other entertaining feeds. If they post these on Twitter, they remain active for 24 hours. If they post them on Facebook Live, they remain indefinitely. They can also be saved for use in blogs or uploaded to YouTube.