Marketing 4 steps to gauge a brand extension with social media Not sure whether your brand will benefit from launching a spin-off product such as a sleep aid or a soda-infused barbecue sauce? Test the waters first. By Jehan HamediDec. 6, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.