4 steps to turn media hits into SEO gold

Don’t let media placement be its own—and your only—reward. Follow these steps to get an SEO and sales bump for every media hit you score.

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1. Determine your domain authority and where you can compete . “You can’t track the impact media coverage has on your SEO without first knowing your domain authority,” says Gini Dietrich, CEO of integrated marketing firm Arment Dietrich.

To determine your domain authority, go to Open Site Explorer and enter your URL. It will give you two numbers: your domain authority and page authority.

“You want the domain authority,” says Dietrich. “This tells you how influential your site is compared with every other website in the world.”

The domain authority of The New York Times is 100 and PR Daily is 72. To compete with the former, your domain authority needs to be 80 or higher. To compete with the latter, it needs to be 60 or higher.

Register for PR Daily’s March 24 PR University webinar “Turn Media Into Money: How to Use Media Relations to Increase SEO and Leads” to boost domain authority—and sales.

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