4 strategies every PR pro should use

Things have changed in the digital age of communications, but whether you’re a technology fiend or a late adopter, you can use these elements in your next campaign. 

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Whether you’re an early adopter of digital or an aficionado of tradition, here are four shifts in public relations and marketing your company will want to embrace now or in the future:

1. Collaborate with influencers.

Word of mouth, press coverage and endorsements have long relied on one effective marketing tactic: third-party credibility. No matter who your target market is, the best way to earn credibility is to have people of influence tell others why they appreciate your product or service.

Related: Why You Should Include Influential Social-Media Users in Your PR Strategy

With the rise of self-publishing platforms and social media networks, brands can collaborate with connected individuals whose published content carries great clout amongst niche audiences.

Forget press releases and prized interview slots, “influencers” are usually prided content creators who want to collaborate with impactful images on Instagram, well thought-out prose on Twitter or a series of compelling videos on YouTube.

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