Marketing 4 surprising facts about customer loyalty programs A new study says they’re not all they’re cracked up to be. For instance, 44 percent of consumers said they’ve had a negative experience with loyalty programs. By Mark RaganMarch 28, 2011 SHARE It’s a simple enough, but determining the value of these customer loyalty programs is not easy. Do these rewards programs work? That’s what ACI Worldwide sought to answer with a recent study. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.