4 tactics to help you think outside the tech PR bubble

It’s essential to find fresh angles for your stories about the tech industry. Here are some ways to find fresh perspectives to reframe the narrative.

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The tech headlines this year say it all.

Amazon is stifling competition. Google is selling out to authoritarian regimes. Twitter is the mouthpiece of demagoguery, lies and (coincidence?) our president. Facebook is ruining democracy.

The gig economy is exploitative. Investment mega-rounds are breeding weak governance. We’re addicted to video games and Instagram, and smartphones have extinguished our ability to think deeply. Self-driving cars are full of hype and low on safety.

Legislators spanning the aisle want to break up big tech. Women and minorities continue to be wildly underrepresented (and undercompensated). And Uber, Lyft and many more in the 2019 IPO class are hemorrhaging cash.

Yes, things can seem glum, if not cataclysmic, inside our tech PR bubble.

In an arena long known for optimism and innovation—from the magic of your smartphone to the miracle of medical advances—reporters are bummed. As tech companies have grown into global Goliaths, journalists have transformed from fawning admirers to tough critics.

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