4 teenager mentalities that marketers should drop

Marketers can be vain. They can be bullies. They also may just be obsessed with what other people think. It’s time to grow up.

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Start by understanding that no one cares about them. People care about themselves. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are—it is a token, it is a badge. It’s about them; it’s not about the brand.

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