Media Relations 4 timeless lessons from Edward Bernays Though his biggest accomplishments in PR happened decades ago, the ‘father of PR’ can still teach professionals a lot about how to turn eyeballs. By Stephanie VermillionAug. 8, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.