4 tips for finding your customers’ social networking hangouts

The core of your social media marketing strategy is knowing where your customers hang out online. Problem is that sometimes finding those hangouts isn’t so easy. “The confusion usually stems from lack of knowledge on where customers are concentrated so they can effectively target their efforts, a possible disconnect with demographic data, not knowing how much customers participate, and not knowing where to get the right information about their customers,” writes Kaila Strong, of Search …