4 tips for killer interviews in the modern media world

With the explosion of digital media and round-the-clock news coverage, preparing for an interview has a whole new meaning.

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Journalists today conduct interviews using Skype, Twitter and FaceTime. These technologies help news professionals to be more nimble, which means your company’s experts should always be ready for an interview at a moment’s notice.

Here are the four tips to interview like a star:

1. Embrace new technology.

Anyone who might be tapped for an interview should understand the latest technology and make sure they know how to use it. The best time to learn technology is before you need it. For Skype interviews, conduct a test run prior to your appearance and check for adequate lighting. If you’re using a laptop, make sure it’s set on a stable surface so the subject is always on camera and in position. Once the interview begins, maintain eye contact with the camera, even when the journalist is speaking.

[How to Be a Brand Journalist: Download a free guide. Tell compelling stories and take your story directly to your audience.]

2. Plan your talking points.

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