Engaging with a millennial (and younger) audience requires more than a clever campaign; it often means reassessing how your company interacts with its customers.
These savvy consumers are bombarded with more promotional messaging than any other generation in history, and they have a sixth sense when it comes to phony marketing efforts.
However, reaching these audiences is no longer just an added bonus; it’s a necessity for nearly any brand to stay relevant and profitable. Millennials are now America’s largest generation by population, and their overall spending will soon overtake baby boomers. Generation Z in the US now has $44 billion in annual spending power.
Here are four tips to not only reach these audiences, but build lasting connections with them:
1. Create experiences around your product—and the purchasing of it.
Millennials and post-millennials, much more than baby boomers, would rather spend their money on experiences over things. Companies that will win among these audiences understand how to create memorable, special moments.