4 tips to help PR clients navigate the political season

Don’t let your client get ensnared in a crisis because you didn’t do the research.

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The drama surrounding the Susan G. Komen fiasco is yet another example of how seriously the public takes its politics. The organization that gave special meaning to the color pink, came crashing down when it became known that it had pulled its $700,000 contribution to Planned Parenthood.

Without taking sides on the political issue, one is safe in saying the loss in future contributions and damage to Komen’s reputation will total much more than $700,000.

It’s a good lesson, particularly now that the political season is in full throttle, to review our clients’ political stances and contributions. Clearly, having a heads-up that the CEO is making a contribution to a particular candidate can help in issues-management planning. Here are some tips to help clients get through the season without becoming too much of a target.

Research: Find out whom and which issues your clients support. Even if those stances are not popular, knowing about them before they blow up on a client’s Facebook page can help.

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