You’ve probably come across the same marketing trends, posts and research studies that everyone else has.
You’ve seen that video content continues to dominate social media. You’ve heard that voice search is The Next Big Thing. You know that companies are starting to use chatbots and messaging apps to have more meaningful conversations with audiences and that AI/VR is shaking up brand experiences.
These are all important trends to keep on your radar, and it’d be a good idea for all of us to watch them closely as they evolve and continue testing them out ourselves.
Still, it’s important to note that all the technology, tools and tactics in the world mean next to nothing without a talented content marketing team behind the wheel.
Success in content marketing (in 2018 and for the foreseeable future) is achieved by having the right people with the right skills empowered by the right tools and processes.
Here are four important content trends that reveal the power of content marketing teams is on the upswing: