4 Twitter strategies that no longer work

As the platform matures—and finally turns a profit—smart communicators are leaving some old strategies in the dust. Here are some tactics that social media marketers should avoid.

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Ragan Insider Content

Twitter has never had great numbers.

In Q1 of 2017, the social network had 323 million monthly active users. By Q3, the number grew to 330 million, which is sluggish for a social media giant. Twitter routinely overstated its number of active users since 2014—and while Twitter’s stock price rose in the last couple of months of 2017, it was mostly due to the company announcing the possibility of turning a profit for the first time, as well as a vote of confidence from JPMorgan.

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