This article was originally published on PR Daily in June 2015. Marketing is changing, and those who run businesses are noting the move online, which requires digital marketers.
Are you keeping up?
In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. The numbers I’ve seen show what skills are most valuable, and it’s no surprise that they’re all digital.
Nearly 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set.
These skills run the gamut from one year of SEO experience to 10 years of social media experience (which of course digital marketers don’t yet have). While the latter may not be possible for anyone, here’s what you should do to stay competitive with other digital marketers.