Social Media 4 types of social data worth mining You’ve got a wealth of information about potential customers at your fingertips. Here’s how to use it to your benefit. By Mairead RidgeJuly 25, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.