4 ways BP can cap its PR gaffes

“Every day, it seems, BP’s leaders say or do something that makes the colossal environmental disaster even worse,” writes Doug Elmets, the former PR manager for Arco, a company that BP eventually bought. Shocked by the company’s many PR gaffes, Elmets offered four ways the company can clean its public relations mess. Related The Washington Post  Washington PR firms cashing in on BP spill.