4 ways ‘Good Morning America’ nails social media storytelling

‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same.

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For many fans of “Good Morning America,” the stories don’t end when the broadcast is over.

Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.

Consider these four tips from the No. 1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8.

1. Understand your audience.

“In the digital age, your audiences live everywhere,” Hurlbutt says. “[They’re] on different devices and on different platforms. The first step of adapting is understanding your audience.”

The majority of “Good Morning America’s” digital viewers and readers are female and use mobile devices to consumer news and information. Instagram, Twitter and Facebook, along with emails, are the best way to reach them.

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