Sean Devlin
How to turn owned content into earned media wins
If you’ve got a great library of owned content but don’t know what to do with it, start here.
Content Marketing
Dina Mostovaya
5 tips to developing B2B content that drives leads
Ways to cut through the noise.
Kerry Sheahan
Using Google Analytics’ Site Search feature to improve your content
Dig into Google Analytics to find a wealth of information about your website.
Kylie Kinnaman
Not everyone is a thought leader — and that’s OK
Content for the sake of content isn’t worth it.
Isis Simpson-Mersha
The art of in-the-moment marketing and strategy with TEAM LEWIS
Ragan and PR Daily caught up with Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS.
Isis Simpson-Mersha
Secrets to success on social media and beyond
Marketing is about human connection.
Matt Raven
What Google’s ‘Helpful Content Update’ means for your B2B content strategy
You’ve got to be people first.
Allison Carter
5 tips for getting your byline accepted at a publication
Nothing can boost you as a thought leader more than getting published in another media outlet.
Karsten Burgstahler and Traci Scherr
6 keys to creating non-cliché content marketing
Be part of the 1%.
Emma Atkinson
3 best practices for helping leaders be better storytellers
From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.
Joe McLeod
When marketing needs PR: ‘The Chosen’ creator apologizes for anti-ad rollout
The popular TV series rankled some with a bit of reverse psychology in its marketing. Here’s how PR could have helped.
Emma Atkinson
What the death of notifications could mean for PR pros
Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?
Emma Atkinson
Misinformation threatens climate progress, Disney releases immediate statement on ‘Don’t Say Gay’ bill and how Americans want to use AR/VR
Also: Airbnb wants to help teachers make extra cash by hosting.
Emma Atkinson
Airline CEOs push to drop masks, which companies earned kudos on fixing gender pay gap and Spotify brings social audio to its core app
Also: KFC partners with Jack Harlow on signature menu of the rapper’s ‘Kentucky fried favorites.’
Emma Atkinson
How brand managers should consider the ‘pregnancy lull’ when working with influencers
Runner Allyson Felix called out Nike in 2019 for the company’s lack of maternity protections for sponsored athletes. But what about smaller influencers?
