4 ways marketers and digital PR pros can earn the trust of journalists

Nearly everyone these days wants media coverage for their brand, whether a company feature or a story about their original research.

Getting your brand mentioned by the press signals subject matter authority and helps garner more brand awareness from a wider audience. And, of course, media relations helps build links to develop search engine optimization (SEO).

But if the content you’re pitching drifts too far toward an advertorial or focuses on brand voice, you can lose the trust of a journalist faster than the AP drops the Oxford comma.

Here are ways marketers can earn the trust of respected journalists via your content and communication:

1. Be fully transparent (and share your methodology).

Nothing is sketchier than sharing data without explaining how you arrived at your conclusions or the source of the information. The second you give a journalist something to question, their trust starts deteriorating rapidly.