That’s great, but do you have a strategy for getting people to attend? If you’re taking the time to create a webinar, you should make sure you have an audience. That’s where marketing comes into play.
Trying to reach people with a webinar without investing in marketing is like trying to drive a nail without a hammer. Thankfully, webinar marketing isn’t really all that different from any other type of marketing. The goal is to drive people to your signup page and persuade them to participate.
Follow these four steps:
1. Nail the signup page. If you don’t get that right, you won’t get the participation you want. Keep it simple and concise. A brief description with a three- to five-field opt-in form should suffice.
2. Share through social media. Online platforms are ideal marketing channels for webinars. You can reach the masses and consistently drip updates and reminders up until the webinar start time. Still, you can’t just make announcements about the webinar. Highlight a common problem, and offer your webinar as the solution.