4 ways OKCupid handles media relations during COVID-19

Finding stories in your data can lead to big earned media wins.

As people continue to socially distance, they’re seeking to connect with each other and brands more than ever.

Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing.

“People are also messaging each other more than at the beginning of the pandemic,” says Kaye. “There was a 4% increase in intro-messages sent among people on OkCupid around the world in April compared to March—and the amount of replies coming from women in the United States are up 12% in the last week alone (10% increase among all users in the U.S.).”

Image courtesy of OKCupid.

Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy.

Consider these tips as you seek to break through the noise:

 1. Lean on data to tell your stories.

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