4 ways PR agencies can better match with clients

Understanding those you serve and adjusting your strategies to fit makes business relationships much more fruitful. One PR pro shares wisdom from both sides.

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We often divide life into complementary components, and for PR agency pros, the world of client relations is no different.

I wore both agency and client hats, and have since fully transitioned from PR agency owner to client. It’s taught me a lot about what I would have done differently if I were to run a PR agency again.

I gained a whole new perspective into client and agency relationships. Now that I’m on the client side of the fence, I see that understanding both sides can help clients and PR agency pros work together more fruitfully.

Here’s what I would have done differently as a PR agency owner—and how you can make your agency a better partner for your clients:

1. An understanding of clients’ schedules and priorities

My agency frequently had clients who simply did not have time to give us what we needed to be successful—or so I thought.

Clients must be dependable and communicative. They should understand that PR is a time commitment, and if someone within the organization can’t meet the commitment, a PR campaign should be put on hold until it can be a priority.

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