4 ways PR agencies can better match with clients

We often divide life into complementary components, and for PR agency pros, the world of client relations is no different.

I wore both agency and client hats, and have since fully transitioned from PR agency owner to client. It’s taught me a lot about what I would have done differently if I were to run a PR agency again.

I gained a whole new perspective into client and agency relationships. Now that I’m on the client side of the fence, I see that understanding both sides can help clients and PR agency pros work together more fruitfully.

Here’s what I would have done differently as a PR agency owner—and how you can make your agency a better partner for your clients:

1. An understanding of clients’ schedules and priorities

My agency frequently had clients who simply did not have time to give us what we needed to be successful—or so I thought.

Clients must be dependable and communicative. They should understand that PR is a time commitment, and if someone within the organization can’t meet the commitment, a PR campaign should be put on hold until it can be a priority.