4 ways Real Simple attracts Pinterest followers
The magazine provides easy lessons on how to make your boards irresistible.
Real Simple, an online source for recipes, fashion and organization advice, has more than 69,000 followers and is one of the 10 most-followed brands on Pinterest. How did the company do it? It’s real simple:
1. Variety: Real Simple has 57 boards. It has boards titled “Organization Inspiration,” “Foodie Favorites,” “Celebrate Easter,” and more. Boards that have a narrow focus help grab the attention of people who have specific interests.
2. Consistency: Real Simple regularly pins content—it has 2,206 pins so far. Like on any social network, a steady dose of content is key to success and can help you win more exposure and engagement.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
