4 ways Real Simple attracts Pinterest followers

The magazine provides easy lessons on how to make your boards irresistible.

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Real Simple, an online source for recipes, fashion and organization advice, has more than 69,000 followers and is one of the 10 most-followed brands on Pinterest. How did the company do it? It’s real simple:

1. Variety: Real Simple has 57 boards. It has boards titled “Organization Inspiration,” “Foodie Favorites,” “Celebrate Easter,” and more. Boards that have a narrow focus help grab the attention of people who have specific interests.

2. Consistency: Real Simple regularly pins content—it has 2,206 pins so far. Like on any social network, a steady dose of content is key to success and can help you win more exposure and engagement.

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