A while back, Hubspot posted about why clients fire PR agencies. The reasons were fairly predictable:
Agencies suck sometimes. Sometimes clients suck, too.
The slamming of PR agencies and consultants has gotten a little tiresome. Not so much because it’s not true (a lot of it is true, to be honest). It’s more because there hasn’t been a fair and balanced discussion. What about clients? Aren’t they equally as difficult to work with?
I’m not hear to slam clients. I’m here to provide ideas and open up a discussion about how we can work better together. Here are a few ideas for clients to make the partnership work better:
Put yourself in our shoes.