4 ways to be a better client

Complaints about agencies abound, but shouldn’t it work both ways? Clients have some responsibility in the relationship, too.

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A while back, Hubspot posted about why clients fire PR agencies. The reasons were fairly predictable:

Agencies suck sometimes. Sometimes clients suck, too.

The slamming of PR agencies and consultants has gotten a little tiresome. Not so much because it’s not true (a lot of it is true, to be honest). It’s more because there hasn’t been a fair and balanced discussion. What about clients? Aren’t they equally as difficult to work with?

I’m not hear to slam clients. I’m here to provide ideas and open up a discussion about how we can work better together. Here are a few ideas for clients to make the partnership work better:

Put yourself in our shoes.

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