Social Media 4 ways to make your social good campaign more effective So-called ‘random acts of kindness’ can lead to heartwarming stories, but generally, planning things out leads to better results. By Aimee WoodallAug. 1, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.