Media Relations 4 ways to skip the press release and get media attention Sometimes press releases just aren’t the right way to get your message across. Luckily, there are some other avenues that are just as effective. By John EganAug. 7, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.