Their stories of how each customer’s purchase fuels additional gifts is what drives the company’s vision.
Its Facebook page, which has more than 4.2 million fans, boasts posts that contain similar messaging along with new style and product announcements:
Today, there are 90% fewer monarch butterflies than there were 2 decades ago. To call attention to the cause, TOMS has…
The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts.
James Chong, senior manager of social customer engagement for Toms, shares several takeaways for building a successful social media presence and boosting it with online ads, no matter your organization or budget.