However, that doesn’t mean all brands use it correctly. Some are trying to find the right tone for the company, or figure out which approach to take. If you’re having problems or looking for inspiration, here’s a roundup of the brands who use the medium to its fullest.
Chevrolet switches up its content by showing what its followers expect: cars, cars, and more cars. By hashtagging its tweets, the automaker can keep track of the conversation (although it uses it a little too much). Ultimately, it keeps things interesting by mixing up content and encouraging followers to get involved.