5 allies PR pros can turn to during crises

Tough times can befall even the most prepared communicators, but you don’t have to head into damage-control mode alone. These groups can help.

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There are a number of marketing and PR pros who help organizations spread their word and reach out to their targeted audience, but one mistake can cause swift backlash. No matter how vigilant you are about your PR campaigns, unintentional mistakes can happen—and they can completely derail the reputation of your brand.

However, you can take control of the situation by taking the right steps, which include turning to those who can help you.

Here are PR pros’ five most trusted allies, who can be handy during crises:

1. Loyal customers

A loyal audience can help you save your day. Passionate customers can become brand advocates—people who believe in your brand and do not seek compensation in return for supporting it.

Before you start engaging on social media, think of building a brand advocacy program which will help you build meaningful relationships with your fans, followers and customers.

Further foster the atmosphere for a loyal audience by:

The secret is to keep your audience engaged and stay at top of their minds.

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