Media Relations 5 attributes of great clients Sometimes clients go into relationships with agencies unaware that they have responsibilities, too. Those that do have that understanding fare much better. By Kimberly EberlNov. 11, 2014 SHARE Ragan Insider Premium Content I’m frequently asked what my favorite type of client is, and my short answer is, “a client who understands PR.” To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.