5 ‘Avengers’-style social media managers

With great power (and great online content) comes great responsibility.

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Though they don’t require a magical hammer, a flying suit of armor or an indestructible shield, community managers are often armed with tools of their own, such as scheduling and analytic apps, a knowledge of content creation and lots of caffeine.

Just as members of The Avengers have personalities to go along with their superpowers, those who work on social media management can emulate certain traits as well. Here are five types of Avenger-like community managers:

1. Iron Man: The risk taker.

Social media is all about what’s new, whether it’s a current trend, breaking news or a brand new social app everyone’s talking about.

The risk taker not only embraces new technology and social platforms, he or she pushes the envelope, sending out edgy tweets that get noticed and pulling PR stunts online which get people talking.

Taking risks is great, until one of them threatens to destroy the brand (or an entire city, as Tony Stark found out). Have a clear set of boundaries when managing a company’s social media, check any hashtags you want to use to jump into the conversation and keep the brand’s voice in mind whenever you create content.

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