To remain relevant, you must be up-to-date on the strategies and changes in our industry. For those not embarked, it’s not too late to correct your course.
How about diving into reading? We agree that sharpening the right skills in a quickly changing industry like digital marketing is difficult. That’s why it’s wise to set aside an hour or two every week to learn from the experts.
What do you read? A Google search will give you good marketing books, but in this post, I’ve chosen five essential books for digital marketers:
1. “Hooked: How to Build Habit-Forming Products “(hardcover), by Nir Eyal
A masterpiece by Nir Eyal, “Hooked” is a perfect guide to building habit-forming technology for designers, startups founders, managers and marketers.
Its aims: to create habits that stick, to furnish useful steps to build products that people love and to reveal behavioral marketing techniques used by Twitter, Facebook, Pinterest, Instagram and more. A nice read.