Digital marketing has come a long way in the last few years, evolving from a nice addition to your marketing strategy to a necessity for most businesses.
Thankfully, most small- and medium-size businesses (SMEs) avoid creating a social media presence just for the sake of being online, but there are other traps they fall into instead. Here are the most common problems.
1. Taking on too much
One of the biggest social media mistakes that SME’s make is trying to cram a multitude of social media projects into an already hectic schedule. The temptation to keep up with all the latest trends and any new sites that emerge is great and one that can’t be helped. After all, we don’t want to look like we’re behind or out of touch.
It’s all well and good that you have a Facebook page and a Twitter profile, but do you also need a LinkedIn, Google+, Pinterest, and Instagram presence on top of it?
By taking on so much, we often spread ourselves thin and ultimately create profiles that are rarely updated. Sometimes this can make you look uninterested or lazy. Even if this isn’t the case, you may end up getting stressed out as you try to update all your profiles regularly.
How do you solve this?