5 communication predictions that are flat-out wrong

Don’t tell this author that mobile will take over in 2015, video is a big trend right now or Ello will be the next big thing. He doesn’t agree.

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Between the predictable (2015 is the year of mobile!) and the ridiculously far-fetched (augmented reality will transform PR in 2015!), I’m already sick of 99 percent of these posts.

A few predictions have caught my eye—but not because they’re accurate. They’re 100 percent wrong.

Let’s take a peek at them, and consider what a rational person would say.

Prediction 1: Mobile will take over.

Consider the following statistics:

Do you still think mobile will take over in 2015? Haven’t we been saying that for a few years? This prediction is two to three years late.

Prediction 2: We’ll witness the rise of Ello.

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