5 components to a successful PR mentorship program

As PR firms reflect on key lessons learned during the pandemic and begin returning to the office, investing in employee professional development and career growth should be a top priority.

At RH Strategic, we understand our people are the most valuable asset; they are our differentiators, our culture, our everything. Attracting and retaining talent is the most important priority for our firm. This guides our investment in company culture and in providing opportunities for developing talent.

Our Mentor-Manager program combines the unique benefits of mentorship (nurturing, coaching and championing) with management (feedback and advocacy). Through this model, each employee is paired with a mentor-manager, who is more experienced in their career and is a guide helping their mentees, helping to set professional development goals, navigate opportunities and overcome challenges to reach those goals.

For the past three years, I’ve had the privilege to be a part of this program as a mentee and a mentor-manager. Today, I lead this program with great passion because of the value I have received from it and what I have seen others gain from it.