Reporters can easily get 50 to 100 pitches a day in their inboxes. That’s a lot of mail, and they can’t possibly read and respond to it all. Your pitch really needs to stand out.
Here are five examples of creative pitches that worked:
1. Send some enticing swag.
To promote “ParaNorman,” a movie about a boy who sees the paranormal and must save his town from zombies (think “The Sixth Sense” meets “Shrek”), the promoters mailed zombies to bloggers—in caskets.