5 creative selfie campaigns

Selfies aren’t just for teenagers and celebrities. Here’s how a few brands use them to boost engagement with fans.

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From more than 57 million #selfie tags on Instagram to being named the Oxford Dictionaries’ 2013 word of the year, the term is now ubiquitous among social media users.

Companies can use selfies to tell a visual story that’s relevant and strategic. Here are five creative ways companies use selfies:

1. Dove’s #BeautyIs campaign

Selfies are not just a fun trend; they can also inspire. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media helps redefine beauty.

The video below is part of a short film called “Selfie” that premiered at the Sundance film festival. In it, mothers and daughters compare their perceived flaws to attributes others compliment them on.

2. #MuseumSelfie Day

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