5 crucial elements for a winning social media presence

Developing your brand’s voice, implementing A/B testing and listening to your audience are part of building an effective online strategy. Consider these before launching your next campaign.

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No two social media marketing campaigns should be organized or managed in the same way.

Every brand is different, with unique qualities and a specific demographic to target, and there are dozens of tactics you can use to build a following.

Creating original posts, sharing material from your site, and sharingposts made by others are potential routes to success with plenty of overlap. On top of that, you have varying approaches to tone, engagement and frequency, along with the option of paid advertising—so there’s no single “correct” way to go about it.

However, some tactics are essential for any campaign and any organization that wants to succeed. If you want your page to cultivate a large, active following, follow these guidelines:

1. Brand development and consistency. According to Deluxe, branding is one of the most valuable components of a company, responsible for public perception of a company’s philosophy, tone, character, valuesand commitment to customer service.

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