5 elements of successful PR giveaways

Consumers love free stuff.

However, not every brand manager can create a giveaway that entices consumers to participate.

What sets great giveaways apart from mediocre efforts, and how can you successfully create a giveaway each time you try? In addition, how can you make your campaign sing, no matter what platform you use?

These five elements can help you craft a giveaway that consumers crave:

1. The prize. Your prize(s) must be something people actually want. A creative theme and constantly sharing your campaign won’t matter if consumers don’t want what you offer.

Choose your most popular service or product. If you don’t have one, pick a trendy product from a different organization that is in line with your organization. For example, if you’re a brand manager for an engine parts manufacturer, offer a free oil changes or a gift card to an auto supply store.

2. The theme . Choose an eye-catching theme and support it with captivating photos of your prize (if it’s just cash, consider using a really big check).