Social Media 5 flawed social media strategies you should shun Social media is an incredibly useful communications tool, but it’s not everything the gurus tell you it is. By Alex SingletonDec. 31, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.