I’m no artist.
It bothers me sometimes how easy it is for some people to pick up a pen and paper and create a masterpiece. My imagination, unfortunately, just doesn’t work that way.
My lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the hot ticket to success. It makes me nervous because, even though I have other creative traits, which are key in marketing, I’m worried I’ll get left in the visual storytelling dust.
And I know I’m not alone.
Visual marketing tools to the rescue
Luckily, we non-artists have a few new tools at our disposal that we can use to mask our lack of design talent when we don’t have the resources or budget to hire a full-fledged graphic designer. These tools are all free to use, and they often have some more advanced paid features for when you’re ready to step up your visual storytelling game.