However, PR and marketing pros are often not designers, and not all brands, boutique firms or communications consultants can afford the price tag that comes along with a top-flight design professional.
Here are five free tools that can help boost your campaigns without breaking the bank:
1. Death to the Stock Photo. Stock photos are a great foundation for photo quotes or social media posts with a powerful fact on top of an interesting picture. They also can work well alone in blog posts that need a boost from visuals.
However, many stock photos look strange or forced, and a bad photo won’t help to entice readers to look at and share your content.
Death to the Stock Photo is a free monthly service that provides images that don’t look like obvious stock photos for social media, blog posts and commercial use. “We aim to be just like coffee for the modern creative,” a welcome message on the site reads.