A lot of people don’t understand Twitter, its relevance, or how you can use it to elevate your campaign or overall brand. That’s a post for another day, but realize that people will talk about your brand whether or not your organization is on Twitter.
Even if you don’t want to engage on social media, you need to monitor your brand to see what people are saying about you—both good and bad. Once you see the conversations you can tweak your messaging, respond, or conclude that you should reconsider participating in social media.
You need to listen to conversations around your brand to make informed marketing decisions but, contrary to popular belief, you don’t have to be on Twitter to monitor those conversations.
Here are five free tools you can use:
Twilert is like Google Alerts in that you can monitor your brand, company, product, service or industry via keyword. You can sign up with your Google or Twitter account to receive daily emails.