5 ‘fringe’ social media platforms for brands

Should your brand or client be on Snapchat, Vine or other ‘fringe’ social networks? This guide will help you decide.

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Which ones should you be on?

Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. That’s a ton to keep track of, and it can be a mystery to know where to spend your time.

To help you decide, check out this guide and five “fringe” social networks:

Tips for choosing a social network

Choose the social networks that best fit your strategy and the goals you want to achieve on social media. You don’t have to be on them all—just the ones that matter to you and your audience.

Here are a few factors to consider:

This last one is likely to be quite important as you consider the social networks beyond the largest social media platforms. If your audience is spending its time on a fringe social network, it might be appealing for you to be there, too.

How to tell whether your audience is on a particular social network

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