Social media is highly valuable for gathering audience insights, though for some, those insights can be difficult to uncover.
Many social media managers sift through the massive volume of tweets and posts uploaded every day, but some struggle to harness relevant information. As technology changes, consumers are seeking access to an array of information and, in turn, increasing their expectations of brands.
To improve your organization’s social media strategy, pay attention to where and how people are finding and using your information. Here are five tools to filter the fast-paced social media stream:
1. Nuzzel helps you get more information out of your Twitter own feed and those of others. Nuzzel highlights the most popular content shared among your Twitter followers, showing you what was most shared and discussed.
If you’ve cultivated a focused Twitter community, Nuzzel provides an immediate feed of the biggest topics and stories relevant to that audience. You can check Nuzzel’s feeds of other Twitter users by searching for their handles.