5 guidelines for keeping your remote PR team focused

A study published in the European Journal of Social Psychology found that it between 18 and 254 days to form a new habit. If you have lived through the Coronavirus pandemic, like me, you’ve probably been working from home for two years now, and this “new way of working” has become part of your routine, whether you like it or not.

The premise behind working from home was attractive. We were supposed to have a better work/life balance, avoid those long commuting hours and save tons of money on public transport or fuel. While these advantages are real, working remotely also poses risks, the impact of which we often underestimate.

A lack of communication or proper training has resulted in many digital PR teams working extra hours to deliver campaigns on time and achieve their desired results. Moreover, sharing the same space for our personal and professional lives and being constantly connected to the internet and smartphones can be the perfect recipe for burnout and high turnover rates in many agencies.