5 keys to effective infographic storytelling

This highly collaborative format conveys information visually, helping your audience digest and retain it. These techniques will help you land your message vividly and with lasting effect.

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Infographics are a powerful storytelling tool.

They compel readers to spend more time on the content, click on the links more often and retain more information.

But an infographic doesn’t magically appear. It requires time, planning, thought and flexibility—plus cooperation among a writer, a designer and a subject matter expert.

Here are five tips to keep you on track:

1. Before starting, answer four questions.

Decide what the infographic should accomplish. These queries can help:

2. Apply the KISS principle: Keep it simple, skipper.

No one reads those interminably long infographics on vast topics like “world history.” Narrow your focus.

3. It’s a story. Think like a writer.

Like all memorable stories, a potent infographic has a beginning, middle and end.

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