5 little-known, powerful LinkedIn tools

You might miss out on some cool marketing opportunities if you’re not using these powerful tools.

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Ragan Insider Content

Yet, many businesses ignore LinkedIn.

This under-used tool offers businesses the opportunity to create real results, but many organizations don’t use the network to its full potential.

Follow these tips to squeeze more marketing juice out of this major social network.

1. Products and services tab

LinkedIn’s products and services tab is a feature of its company pages. This tool allows a business to naturally feature its products and services. Within the tab are multiple opportunities to link directly to internal pages on your website, such as product pages or demo landing pages. You can encourage viewers to recommend your products and leave testimonials.

Get started: Activate your products and services tab and add five products. You will see further customization opportunities once you add five products, including the opportunity to feature a specific product. Drive traffic to that page from other social networks by posting about it—with a link, of course. Why not encourage your customers to recommend one of the products in your post?

2. Audience variations

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